Inherently Noncompetitive Competitions

I do not understand the insistence on making competitions out of activities that were not competitions to begin with, unless the purpose is to provide a grant.  If you make a movie or a work of art is it not enough to know that a good portion of the viewers have enjoyed it?  Aren’t the fruits of advancing science or promoting peace sufficiently rewarding without further distinctions?  If you are attractive is it not satisfying enough to receive the occasional compliment and the rest of the perks that come with physical beauty?

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